Small Business Spotlight: Coached By Beverley
Before our Small Business Brand Photoshoot in Manchester City Centre, I caught up with Beverly from ‘Coached By Beverley’ to get to know more about her and her business.
1. What inspired you to become a business coach?
I’ve always loved helping people grow in their careers. My background is in HR and workplace communication, and I realised that the parts of my job I enjoyed most were the moments where I was supporting employees and leaders to be the best versions of themselves. That’s what led me to coaching.
When I started working for myself, I focused on job interview coaching because I saw so many talented people struggle to communicate their value. Over time, that expanded into workplace confidence, leadership development, and professional growth. I wanted to create a space where people could think more clearly, find solutions, and move forward with confidence.
2. What’s your professional background, and how does it shape your coaching approach?
I have over 13 years of experience in HR, training, and workplace communication. I have a master’s in Human Resource Management and I’m also working on my coaching diploma. My background has given me a strong understanding of workplace dynamics, leadership challenges, and career development.
That experience shapes my coaching by making it practical, solutions-focused, and action-oriented. Rather than giving advice, I provide a space for reflection and exploration, helping clients uncover their own insights and take meaningful steps forward. Through powerful questions and structured conversations, I help them gain clarity, shift perspectives, and build confidence in their decisions.
4. How do you tailor your coaching style to different business owners?
Everyone approaches challenges differently, so I adapt my coaching to fit the person in front of me. Some clients need space to think out loud and explore ideas, while others prefer a more structured, action-focused approach. My role is to ask the right questions, challenge assumptions, and help them gain clarity on what they want and how to move forward.
I focus on what’s already working for them, what success looks like, and what small steps will help them get there. Rather than offering advice or a one-size-fits-all approach, I guide them to find their own solutions in a way that suits their thinking style and goals.
5. What’s the most common challenge your clients face, and how do you help them overcome it?
A lot of professionals I speak to struggle with confidence, especially when they’re stepping into new roles or pushing themselves out of their comfort zone. They often second-guess themselves or feel like they need to have everything figured out before they can take action.
I help clients explore where those doubts come from and shift their focus from what feels daunting to what they want to achieve. Together, we explore what success looks like for them and where they are now using powerful questions and practical exercises. Scaling is one tool I use. It helps clients visualise their progress by placing their confidence or skills on a scale from 1 to 10. This makes it clear that they’re not starting from zero, and it highlights what’s already working.
From there, we focus on small, achievable steps that build confidence through action. Shifting their mindset from “I have to get this perfect” to “What’s the next step I can take?” removes the pressure and makes progress feel possible.
6. What’s the best piece of business advice you’ve ever received?
Done is better than perfect. It’s easy to get into a habit of overthinking, but progress comes from taking action, learning, and adjusting as you go.
Looking at the successful people I admire has shown me that they didn’t get everything right on their first try. They failed, then tried again, failed, and tried again. It’s a continuous process. No one starts perfectly, and that’s okay. It’s about embracing mistakes as part of the journey and using them as learning opportunities to get closer to your goals.
7. What’s one habit or mindset shift that can dramatically improve an entrepreneur’s success?
Moving from a problem-focused mindset to a solutions-focused one. When you focus on solutions, you’re more likely to see opportunities and ways forward. This mindset shift helps you feel more in control and less overwhelmed, allowing you to stay focused on what can be done rather than what can’t.
It’s not about ignoring problems, but about approaching them with the question, “What’s the next step?” This shift creates momentum, reduces stress, and builds confidence. By focusing on solutions, you’re also more likely to notice the strengths you already have and how you can apply them.
8. If you had to give one piece of advice to someone starting their business today, what would it be?
Start before you feel ready. You’ll never have everything perfectly planned out, and that’s okay. The sooner you start, the sooner you’ll learn, improve, and grow. Embrace the process of figuring things out as you go, and be kind to yourself along the way.
