Ethical Pledge.

I pledge to my clients to be transparent, honest and not to use:

charm pricing.

I pledge to change our pricing from ‘charm prices’ (£297) to round number (£300).

countdowns.

I pledge to not use countdown timers to drive a sale.

false scarcity.

I pledge to be honest about availability.

lead magnets.

I pledge to be transparent in my email list building.

bait and switch.

I pledge to deliver the value I promise pitch-conscious.

woke washing.

I pledge to not use social issues to leverage our marketing.

secret recipe -

I pledge to not make false promises in my sales and marketing.

My commitment:

Put the person before the sale.

Help them make the best choice for their needs, not yours.

Practice honest marketing.

Tell the truth, don’t lie.

Commit to transparency.

Communicate clearly, and don’t withhold information.

Take responsibility.

Contribute to the betterment of your industry.

Sell with integrity.

Honour explicit and implicit promises.

Level the playing field.

Recognize vulnerable segments, don’t discriminate.

Wording from the ethical move. I have taken the pledge, find out more at https://www.theethicalmove.org/pledge